Digital Marketing Specialist Job at COMPANY, Paramus, NJ

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  • COMPANY
  • Paramus, NJ

Job Description

Job Description

Job Description

Essential Duties and Responsibilities:

  • Planning and Managing Content Calendar
  • Keep Marketing annual calendar of activities current.
  • Creating, writing, and publishing content on our social media platforms
  • Create engaging content for social media channels to increase brand awareness, engagement, and traffic.
  • Interacting with readers on social media platforms
  • Creating blog posts, email campaigns, surveys
  • Creation of flyers and in-store marketing collateral
  • Coordinate logistics and provide support for trade show events, including registration, promotional material preparation, and post-event follow-up.
  • Creates and supports marketing initiatives to build the brand in accordance with our mission, values, objectives, and brand image.
  • Ensuring that branding is consistent across advertising and campaigns.
  • Company brand point of contact.
  • Email Campaigns, Print Ads, Web Traffic, Digital Ads
  • Monitoring marketing trends as well as keeping an eye on competitive companies in the marketplace.
  • Monitor all social media platforms for trending news, ideas, and feedback.
  • Supporting the marketing team in daily administrative tasks.

Required Skills and Experience:

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· At least 6 – 8 years of experience in content management, creative writing, and managing email and social media campaigns.

· Excellent Microsoft Platform skills

· Experience with design platforms (Canva/InDesign)

· Experience with CRM systems preferred.

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