Job Description

Job Description

Job Description

Essential Duties and Responsibilities:

• Planning and Managing Content Calendar
• Keep Marketing annual calendar of activities current.
• Creating, writing, and publishing content on our social media platforms
• Create engaging content for social media channels to increase brand awareness, engagement, and traffic.
• Interacting with readers on social media platforms
• Creating blog posts, email campaigns, surveys
• Creation of flyers and in-store marketing collateral
• Coordinate logistics and provide support for trade show events, including registration, promotional material preparation, and post-event follow-up.
• Creates and supports marketing initiatives to build the brand in accordance with our mission, values, objectives, and brand image.
• Ensuring that branding is consistent across advertising and campaigns.
• Company brand point of contact.
• Email Campaigns, Print Ads, Web Traffic, Digital Ads
• Monitoring marketing trends as well as keeping an eye on competitive companies in the marketplace.
• Monitor all social media platforms for trending news, ideas, and feedback.
• Supporting the marketing team in daily administrative tasks.

Required Skills and Experience:

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· At least 6 – 8 years of experience in content management, creative writing, and managing email and social media campaigns.

· Excellent Microsoft Platform skills

· Experience with design platforms (Canva/InDesign)

· Experience with CRM systems preferred.

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