Digital Marketing Specialist Job at Robert Half, Boston, MA

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  • Robert Half
  • Boston, MA

Job Description

Job Description

Job Description

We are seeking a skilled and versatile Temporary Marketing Specialist to support our marketing automation efforts, social media strategy, light design work, and digital asset organization. This role is ideal for a detail-oriented marketer with strong project management skills and a creative mindset.

Key Responsibilities:

  • Build and edit marketing campaigns using platforms like Marketo (or similar), with support available for backend setup.
  • Edit and optimize email content.
  • Write engaging captions and create visuals for social media posts.
  • Schedule content across multiple platforms.
  • Collaborate on blog and social media strategy.
  • Pull and analyze monthly performance reports.
  • Create graphics using tools such as Canva.
  • Design email banners and landing page visuals as needed
  • Reorganize video library folder structures.
  • Ensure all videos are properly captioned and labeled.
  • Bachelor’s degree (BA/BS).
  • Minimum of 1-3 years of marketing experience, with a strong background in marketing operations and automation.
  • Proven success in launching and measuring campaigns across various MarTech platforms.
  • Experience managing complex marketing programs from concept to execution.
  • Hands-on experience with social media content creation, scheduling, and performance analysis.
  • Strong analytical skills and attention to detail; ability to manage multiple projects simultaneously.
  • Understanding of audience segmentation and customer journey mapping.
  • Creative marketing skills, including excellent writing and copywriting abilities.
  • Strong project management skills; ability to meet deadlines and manage budgets.
  • Excellent communication skills; able to translate creative concepts into actionable digital initiatives and collaborate effectively with stakeholders.

Job Tags

Temporary work,

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