Job Description

Job Description

Job Description

We are a privately owned and operated property management group with a diverse portfolio of residential and multifamily properties across Miami with headquarters in Coral Gables. Our team takes pride in providing high-quality housing and exceptional service to our residents while maintaining a family-oriented, collaborative workplace.

Position Overview:

The Digital Marketing Specialist will develop, implement, and optimize digital marketing strategies to drive occupancy, strengthen brand awareness, and enhance tenant engagement. The ideal candidate will have experience in the real estate or housing industry and be bilingual (English/Spanish). This role requires a creative, tech-savvy marketer with strong analytical skills and the ability to work independently in a fast-paced, entrepreneurial environment.

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, web, and paid advertising.
• Create engaging content—including graphics, videos, and written posts—to showcase properties, community features, and resident events.
• Manage and optimize property listings on websites, rental platforms, and social media.
• Monitor and analyze marketing metrics and campaign performance; prepare regular reports and recommendations based on data insights.
• Collaborate with leasing and property management teams to ensure marketing efforts align with occupancy goals and community branding.
• Maintain and update websites and digital listings, ensuring accuracy and consistency.
• Coordinate photography, video tours, and virtual marketing materials for new and existing properties.
• Leverage technology platforms such as Yardi, AppFolio, Buildium, or similar to integrate marketing and property data.
• Organize and manage shared drives and files for marketing assets, reports, and creative materials.
• Stay informed on Miami real estate trends, housing market insights, and emerging digital marketing tools.

QUALIFIED CANDIDATES PLEASE APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 2+ years of experience in digital marketing, preferably within real estate, property management, or related industry.
• Bilingual (English/Spanish) required.
• Proven experience with marketing analytics, SEO/SEM, and social media advertising.
• Familiarity with Yardi, AppFolio, Buildium, or similar property management systems.
• Strong understanding of content creation tools (e.g., Canva, Adobe Creative Suite, or similar).
• Experience with Google Analytics, Meta Business Suite, and email marketing platforms (e.g., Mailchimp, Constant Contact).
• Tech-savvy with excellent organizational skills and the ability to manage shared digital files and drives (Google Workspace, Microsoft OneDrive, etc.).
• Strong communication and collaboration skills with a proactive, detail-oriented approach.

QUALIFIED CANDIDATES PLEASE APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903

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