Job Description

Director of Technical SEO - IGN Entertainment

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About Us

IGN Entertainment, a division of Ziff Davis, Inc., is one of the worlds largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics, and more. Across our 16 digital propertiesincluding IGN, Eurogamer, Humble Bundle, Rock Paper Shotgun, VG247, MapGenie, Maxroll, and HowLongToBeatwe reach over 490 million monthly users globally.

Description

Our Audience Growth team supports traffic and discoverability efforts across a diverse portfolio that spans editorial content, commerce, video, subscriptions, and community. This role will be instrumental in scaling our technical SEO strategy across brands with massive search potential and varied technical stacks.

About The Opportunity

We are seeking a Director of Technical SEO to lead the next phase of organic search growth across IGN Entertainments network of brands. This is a highly technical, strategic, and hands-on role that requires deep SEO expertise, experience with e-commerce-style architectures, and the ability to drive results through strong cross-functional collaboration with Product, Engineering, Analytics, and Editorial.

The ideal candidate is an experienced operator who thrives in ambiguous environments, builds systems that scale, and knows how to uncover growth opportunities across massive content surfaces. You'll have ownership of technical SEO strategy, implementation, and experimentation for some of the largest and most beloved digital brands in gaming and entertainment.

Job Responsibilities

• Own and evolve the technical SEO strategy for IGN Entertainments global portfolio of brands. Identify and prioritize opportunities to improve crawl efficiency, indexing, internal linking, and structured data across millions of URLs.
• Collaborate closely with engineering and product teams to scope, advocate for, and deliver high-impact SEO improvements.
• Serve as the primary liaison between SEO and product/engineering organizations, translating business needs into technical requirements.
• Drive SEO testing and experimentation in collaboration with analytics teams, using statistically sound methodologies.
• Work with analytics and data science to monitor site health, build dashboards, and uncover actionable insights using platforms like BigQuery, Looker, and Google Search Console.
• Develop or oversee development of internal tools to support scalable SEO workflows.
• Stay ahead of emerging search trends and identify risks and opportunities proactively.
• Partner with editorial and content teams to inform scalable content strategies rooted in keyword data and search behavior.

Job Qualifications

• 8+ years of experience in technical SEO, with a proven track record of driving growth for large-scale, content-rich websites (1M+ indexed pages).
• Experience leading SEO for e-commerce or transactional platforms, with familiarity around product detail pages, category pages, merchant feeds, and Google Shopping.
• Strong experience collaborating directly with engineering and product organizations, ideally in an Agile environment.
• Advanced proficiency in SQL; experience with Python for scripting, data analysis, or workflow automation is a plus.
• Deep knowledge of how search engines crawl, render, and index modern web applications, including JS-heavy or headless CMS architectures.
• Hands-on experience with structured data (Schema.org), canonicalization, pagination, hreflang, and other SEO fundamentals.
• Comfortable analyzing large datasets using platforms like BigQuery, Snowflake, or similar. Experience building dashboards and monitoring tools in Looker Studio, Sheets + Apps Script, or other BI tools.
• Familiarity with SEO experimentation, A/B testing, and statistical significance.
• Detail-oriented, proactive, and comfortable navigating ambiguity in a fast-moving environment.
• Excellent communication skills with the ability to advocate for SEO priorities with technical and non-technical stakeholders.

Work Environment

• Work Schedule: This is a full-time role, Monday through Friday. From time to time, some flexibility to work extended hours outside of a standard working schedule may be required to support launches or global teams.
• Work Model: For candidates near Los Angeles or New York City, there is a requirement to work in our offices 3 days a week. For all other applicants across the United States, this role will be remote.
• Travel Requirements: Occasional travel may be required for team summits or brand events.
• Physical Requirements: This role involves standard computer and office-based activities, including extended periods of sitting, standing, and working at a computer. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.

Our Culture and Values

At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.

Salary Disclosure

IGN provides a range for base pay. The base salary for this position ranges from $130,000 to $155,000 , plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.

EEO Statement

Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Apply Context

Salary ranges and job details reflect the location in the United States. The base salary range may differ in other locations. This role may include additional compensation, bonuses, or benefits where permissible.

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