DTC Brand Strategist Job at My Amazon Guy, Atlanta, GA

ZktWRSsvZnRES1JXSFBZcWxSbDUzN3BJOXc9PQ==
  • My Amazon Guy
  • Atlanta, GA

Job Description

This is a remote position.

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

  • Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
  • Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
  • Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
  • Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
  • Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
  • Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
  • Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
  • Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Requirements

  • 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  • 3+ years hands-on with Meta & TikTok Ads.
  • Expertise in email marketing and multi-channel campaign integration.
  • Skilled in CRO & A/B testing to boost conversions and landing page performance.
  • Strong creative eye and copywriting ability for consumer engagement.
  • Active Meta & TikTok Ad Certifications.
  • Proven leader with experience managing cross-functional teams.
  • Track record of building scalable workflows for creative and performance marketing.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Excellent communicator, highly organized, and results-focused.
  • A dual-monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed

Benefits

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Unlimited FREE access to MAG School courses and SOP Library!
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement


Job Tags

Permanent employment, Full time, Remote work, Monday to Friday,

Similar Jobs

JCD Staffing

Microsoft Dynamics Developer Job at JCD Staffing

Microsoft 365 Dynamics Developer - Washington DC/Remote**This position will be primarily remote but may require some attendance at meetings in the Washington DC area**Responsibilities:The Dynamics Developer will be part of a scrum team, working with team members... 

Honda Dev. and Mfg. of Am.,LLC

Senior Interpreter / Translator Job at Honda Dev. and Mfg. of Am.,LLC

 ...you to join our team to Bring the Future! Job Purpose Provide RO and GO/global Honda companies with accurate and precise interpretation to enhance communication and support the success of Honda. The fields of interpretation include, but are not limited to,... 

Covenant HealthCare

RN ENDOSCOPY Job at Covenant HealthCare

Overview:The Endoscopy Registered Nurse is accountable for the quality of nursing care rendered to patients. The RN assumes responsibility for assessing, planning, implementing, directing, supervising and evaluating nursing care of patients in the gastroenterology setting... 

The Hoxton

Laundry Attendant Job at The Hoxton

 ...significant renovation and redevelopment of the iconic Delano hotel.Job DescriptionJOB OVERVIEW: Under the supervision of the Laundry Manager, the Laundry Attendant is responsible for the efficient cleaning, sorting, and handling of all hotel linens, uniforms, and... 

Episcopal Homes of Minnesota

Vietnamese-Speaking Friendly Companion for Elders at Episcopal Homes Job at Episcopal Homes of Minnesota

 ...Are you fluent in Vietnamese and enjoy connecting with older adults? Episcopal Homes is offering a meaningful volunteer opportunity to serve as a one-to-one companion for residents whose first language is Vietnamese. Share stories, read aloud, write letters, play games...