Job Description
DESCRIPTION
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Sr. Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Original Series. You will lead the development of integrated go-to-market plans to launch and sustain engagement for Prime Original Series, and guide cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership. As Sr. Marketing Manager, you'll have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with executive producers and industry partners. As a multifaceted leader, you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, industry expertise, franchise manager and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.
Key job responsibilities
- Lead and support overall global strategy for consumer marketing for Prime Original Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
- Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
- Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
- Align closely with research teams to lead priority consumer insight studies
- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
- Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
- Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
- Measure outputs against internal and external measures and deliver continuous improvement
- Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
- Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to senior leadership
Job Tags
Full time, Internship, Worldwide,